Since relocating to the Bay Area, I’ve really thrown myself into the local social media meetup community. I take notes (and furiously tweet) at most of the meetups, but my take-aways mostly stay there… on paper and twitter feed. At a recent meetup, I realized… I should be blogging these! I’ll be going back through the last couple months of meetups as time allows, and blogging my future ones, too. Hopefully, my readers will enjoy reading about the lessons I’ve learned at these great sessions.
Meetup Group: SVForum Marketing and Social Media SIG
Meetup Title: Magnetic Content: Transform Your Website Into a Customer Attraction Force Field
Speaker: Barry Feldman, Feldman Creative
Barry is an energetic and engaging speaker and writer who, in addition to the content on his own sites, writes for many of the major social media blogs, including Social Media Today, Social Media Examiner, CopyBlogger, and Slideshare. Chances are, if you read about content marketing regularly, you’ve read something by Barry.
He believes that, as content marketing moves forward, there will less need for sales and more need for marketing. It makes sense, and he adds that we now “like to buy; we don’t like to be sold to.”
Barry condenses the definition of content marketing into pretty simple and accurate terms. Content Marketing is Proactively Answering Questions. And your website has to be the hub of your marketing efforts.
Barry’s developed what he believes are 7 key steps to great, magnetic, content marketing.
Barry’s take away mnemonic for Magnetic Content is COM:
Not all page administrators have equal responsibilities and Facebook knows it.
The social network said it would provide the ability to create five different levels of admin access to pages as soon as the end of this month.
(We’re talking about pages, not developers, who already have the ability to create four different levels of access to their applications.)
Facebook Product Manager Jeff Kanter only specified what three of the five levels would be, according to our peer blog Inside Facebook.
The three Kanter mentioned during a session at the Facebook Marketing Conference are: full access; publishing only, and page insights.
For those of you who might want to start planning ahead, we’ve got some ideas on how to allocate five tiers of access.
“In social media, if you blend in, you fail. You kill your message. Or worse, you dilute your personal brand. Social media isn’t ‘part of’ your personal brand. It IS your personal brand.”
So if you want to avoid being a wishy-washy, wimpy, wet blanket “wussy” (the word she really wanted to use in the headline), then steer clear of these 7 mistakes:
- Fear of criticism.
- Serving overcooked mushy white rice.
- Making it all about you.
- Constantly regurgitating other people’s content.
- Anti-social behavior.
- Trying to be all things to all people.
Read the complete post here.
I think these are some really interesting points and I’d suspect I hold myself back a lot with numbers 1 and 7 especially.Via Content Matters
In the span of 24 hours last week, daily searches for Nicole Crowther went from one or two to thousands. Why? The tweet heard round the Gleek world. Even if you’re not the producer of a major network television show, having a social media policy for your employees is something that’s better to develop before an employee shares something you’d rather they not.
Do you have a social media policy?
Let’s face it: business owners are busy bodies with millions of things on their to do list. If you’re a business owner and your personal bandwidth is spent, who is monitoring your content online?
Business owners who have already made the decision to set up their social media outlets whether it is on LinkedIn, Twitter, Facebook or even their blogs, the truth of the matter is that someone needs to be monitoring these tools. The worst thing in the world is for a customer or prospective client to reach out to you on your social media handles, and you don’t respond in a timely manner.
Companies who follow through with their social media strategies must realize that they need to delegate their social media work to someone who can keep up for them. A good solution is recruiting a social media strategist or community manager. A social media strategist will provide a company with the groundwork needed to execute a great social media strategy. A community manager is someone who is more dedicated towards user engagement and focuses on relationship management with each person that interacts with the brand. Depending on your needs and budget, you might consider hiring one or the other, or both. Once you engage in social media for business, be prepared to follow through and engage with clients beyond your email inbox
Read more: http://www.businessinsider.com/when-is-it-time-to-hire-a-social-media-manager-2011-4#ixzz1KAqjNGPL by Ramon Ray
A good read for companies who are waist deep in the Social Media poolVia JSTN
It’s always interesting to see how brands interact with consumers via Social Media. The question comes into play on how often brands should post. Thanks to a study done by Visibli, we may have a better understanding.
According to the study, 50% of Facebook likes occur within the first 1 hour 20 minutes of being published. Also, 95% of likes occur within 22 hours of posting. Note that Facebook posts are more resilient than Twitter posts.
Rather than aimlessly posting on Fan pages and Twitter accounts, brands need to start understanding the importance of these posts and the dynamics behind how the posts are seen.
Read more here: http://visibli.com/reports/fbstudy
Strategy is key and something people forget about sometimes with Social Media.Via The Danny D
Today I continue my miniseries interview off of the Open Forum article regarding questions you should ask your consultant. Today’s question asks What social media mistakes have you seen small businesses make?
Everyone makes mistakes. In social media, we’re here to learn.
In understanding the role of social media in business, the first rule is to understand the changes of marketing in today’s world. No longer are we looking at a world where marketing comes from the brand to the customer in a one way street but rather at a world where you look at a two way street: marketers now interact when they want to and customers reply when they feel like it, sometimes to the chagrin of marketers who don’t want things to go out of control.
The number one mistake that I see businesses making everyday is the effort to engage with their followers and potential customers. This means posting relevant content that followers find valuable, engaging with people who reply and coming out with original content that provokes thought leadership. As social media is inherently social, and media is only 50% of the total task at hand, businesses who don’t respond generally get a bad reputation and are unfollowed because they seem aloof.
The number two mistake that I see businesses make are finding out ways to figure out how they want to measure their social media results. Return on Investment (ROI) is always a key indicator because it shows how good a campaign or overall establishment is. Checking up on your Klout Score, TweetStats or how many monthly active users (MAU) the company has.
These are my two cents on this specific topic. If you’re a consultant, let me know what you think. What mistakes are businesses making these days that worry you? Tweet at me or comment below.
Great points, Albert. Social Media campaigns that are all content push and no interactions really fall flat for me. You’ve got to engage with your community, otherwise you’ll never build upon them.Via Albert Qian, The Social Media Dude
Via Rants of an accountant
I can’t believe how few of business, especially small business, use Twitter correctly. Just having an account or tweeting the latest PR release gets you nowhere and is almost useless. Twitter is about interacting with people, it’s a 2 way communication tool. If anything it’s more about listening for businesses than it is pushing content out. I linked a great book that anyone involved in social media for businesses should buy and read ASAP.
Watching some of these twitter accounts makes me want to pull my hair out!
So happy that they’ve finally added the ability to do this. Hoping many local businesses will actually go through with it.Via Tessa Ambriz