Community Manager Quote of the Week: “Give a window into the experience; be a story portal.” - Emily Castor of Lyft.
Emily spoke at the San Francisco Online Community Meetup last week and this quote really stood out to me. I love the idea of Community Manager as Story Portal.
What do you think? Would you like a regular feature of Community Manager Quotes every week?
For a good part of 2010, and for some part of 2011, I was in charge of the social media channels for Samuel Adams. And though I only spent a short time at the helm before moving onto Hill Holliday, I learned more about community management in this role than I had before or have since.
Yes to all of this, especially this part:
Via ANDREW TEMAN
Instead, hire smart people, and match those people by interest, to the brand communities they oversee. If you have a fashion brand, staff that community manager role with someone who genuinely loves fashion. Have an automotive brand? Get a car-nut in that community manager’s seat. Don’t waste your time looking for people with “community management experience”. Look for people who already have a voice and connection with the community, and the rest will be easy.
Via What Should We Call Social Media
“If you like direct response ads, and blue links, and tired display ads, don’t talk to Tumblr.
But if you’re a creative who’s dying to get clients off their click addiction and do some truly great brand advertising, give Tumblr a call.
If you audience is on tumblr, this is something you should be looking into!Via thinking 'bout string
The social media philosophy of a major American chain, according to a PowerPoint I saw on an employee’s laptop on a flight yesterday. (via megangreenwell)
Oh, I want to know what chain this is sooooo badly. Any gueses?
What drives social media at the Monterey Bay Aquarium? There are plenty of things—like our animals, exhibits, events, and conservation efforts.
But more than anything else, it’s the power of Aww.
What’s Aww? It’s nothing less than the universal currency of social media. You…
Aww definitely works for the Monterey Bay Aquarium, but almost all brands can incorporate some Aww now and then.Via Wriding
Yeah, I would not have wanted to be their social media manager today. Yikes. How do you start to damage control that?Via I Work In Social Media
Ooh, I definitely like the look of this.