Currently one of the fastest growing social media sites, Pinterest is yet another avenue for you to use to market yourself and your music. In a recent article on Hypebot by Valeria Bornstein of Fame House, numerous examples and strategies for using Pinterest are discussed, beginning…
(Source: hypebot.com)
Via Web for MusiciansVia World-ShakerHere are the first four:
- Ask for information: Instead of trusting Wikipedia, ask the crowd on Facebook. One kindergarten teacher asked parents to research seeds and got great information about the largest seed in the world according to the Guinness Book of World Records.
- Attend remote lectures: Using Facebook, you can tune into remote lectures and presentations from around the world.
- Museums and more: Help your students follow along with local and international museums, art galleries, exhibits, and more for enriched learning on Facebook.
- Firsthand research: Students can connect with family members for genealogy assignments, discuss issues with local celebrities and more through Facebook.

WHEN SOMEONE REPOSTS SOMETHING OF MINE AND DOESN’T GIVE ME CREDIT.
And this is now my new favorite tumblr.
Via What Should We Call Social Media92y:
We’re a non-profit so we don’t really identify as being “corporate” (though obviously we’re a business) but we recently made the decision to ditch our “primary” blog. To be honest, we had been thinking about it for a couple years. We’ve been on Tumblr since 2008 and while we tried to differentiate the content, the redundancy of two blogging platforms soon became apparent. Tumblr is a blog on super social steroids. With the phenomenal growth of Tumblr, it’s an easy decision these days: delete your old corporate blog and join the Tumblr revolution.
92y is taking the jump and ditching their corporate blog for an integrated tumblr. What do you think of this social media jump?
Not all page administrators have equal responsibilities and Facebook knows it.
The social network said it would provide the ability to create five different levels of admin access to pages as soon as the end of this month.
(We’re talking about pages, not developers, who already have the ability to create four different levels of access to their applications.)
Facebook Product Manager Jeff Kanter only specified what three of the five levels would be, according to our peer blog Inside Facebook.
The three Kanter mentioned during a session at the Facebook Marketing Conference are: full access; publishing only, and page insights.
For those of you who might want to start planning ahead, we’ve got some ideas on how to allocate five tiers of access.
The most comprehensive article I’ve seen so far.
#5: Etiquette
Be mindful of pin etiquette as outlined by Pinterest: be nice, credit your sources, avoid self-promotion, report objectionable content and tell them how they’re doing.
Brian Honigman has some pointers regarding etiquette for brands: by sharing images and videos from other industry-related user’s boards, you will “keep your profile community-based and not just a promotion center for your assets and products. Repin and like other content that suits your community, which will help strengthen your reach in the long-term.”
#6: Focus Group
Pinterest users’ likes and interests are easily viewable for all to see. Lauren Drell points out that with millions of people using Pinterest to keep track of objects “they love, places they enjoy, foods they devour and things that inspire them” that marketers can use Pinterest as a focus group.
She suggests you look at the pinners who follow your brand and see what they’re pinning and who else they’re following. “They’re volunteering a lot of information about their interests, passions, dreams and sense of humor in a more natural way on Pinterest than they would on, say, a survey or even on Facebook, where they have to manually enter ‘sarcasm’ or ‘travel’ as an interest. Use this information to your advantage to glean insights about your target consumers.”
If your nonprofit has yet to start using Pinterest, then hopefully new data released for January 2012 illuminating that Pinterest now drives more referral traffic than Google+, YouTube, and LinkedIn combined will motivate you to start pinning – or at the very least to sign up and reserve your first choice of usernames (hint, hint!). To get started, here’s a step-by-step tutorial for nonprofits and a list of nonprofits already using Pinterest effectively.
I currently follow a little over 300 nonprofits on Pinterest (pinterest.com/nonprofitorgs). My first impression is that 20% or so instinctively get it. Their content is good. They aren’t cluttering Pinterest with boring photos and seemingly endless marketing pitches. Pinterest definitely requires more subtly and creativity to build and maintain a following. That said, for those of you ready to take your pinning to the next level, I have listed five best practices below.
The best guide I’ve seen so far for Best Pinterst Practices. Regular businesses can follow this, too!