Via What Should We Call Social Media
“If you like direct response ads, and blue links, and tired display ads, don’t talk to Tumblr.
But if you’re a creative who’s dying to get clients off their click addiction and do some truly great brand advertising, give Tumblr a call.
If you audience is on tumblr, this is something you should be looking into!Via thinking 'bout string
The social media philosophy of a major American chain, according to a PowerPoint I saw on an employee’s laptop on a flight yesterday. (via megangreenwell)
Oh, I want to know what chain this is sooooo badly. Any gueses?
What drives social media at the Monterey Bay Aquarium? There are plenty of things—like our animals, exhibits, events, and conservation efforts.
But more than anything else, it’s the power of Aww.
What’s Aww? It’s nothing less than the universal currency of social media. You…
Aww definitely works for the Monterey Bay Aquarium, but almost all brands can incorporate some Aww now and then.Via Wriding
Yeah, I would not have wanted to be their social media manager today. Yikes. How do you start to damage control that?Via I Work In Social Media
Ooh, I definitely like the look of this.
Since relocating to the Bay Area, I’ve really thrown myself into the local social media meetup community. I take notes (and furiously tweet) at most of the meetups, but my take-aways mostly stay there… on paper and twitter feed. At a recent meetup, I realized… I should be blogging these! I’ll be going back through the last couple months of meetups as time allows, and blogging my future ones, too. Hopefully, my readers will enjoy reading about the lessons I’ve learned at these great sessions.
Meetup Group: SVForum Marketing and Social Media SIG
Meetup Title: Magnetic Content: Transform Your Website Into a Customer Attraction Force Field
Speaker: Barry Feldman, Feldman Creative
Barry is an energetic and engaging speaker and writer who, in addition to the content on his own sites, writes for many of the major social media blogs, including Social Media Today, Social Media Examiner, CopyBlogger, and Slideshare. Chances are, if you read about content marketing regularly, you’ve read something by Barry.
He believes that, as content marketing moves forward, there will less need for sales and more need for marketing. It makes sense, and he adds that we now “like to buy; we don’t like to be sold to.”
Barry condenses the definition of content marketing into pretty simple and accurate terms. Content Marketing is Proactively Answering Questions. And your website has to be the hub of your marketing efforts.
Barry’s developed what he believes are 7 key steps to great, magnetic, content marketing.
Barry’s take away mnemonic for Magnetic Content is COM:
1 in 3 Americans Regularly Check Out Brands’ Social Networking Pages
What’s your page saying to them?Via hello, [digital] you