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Crystal Coleman - Social Media Specialist in the Bay Area. Fan of the arts and crafting. Looking for the perfect opportunity.

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6 months ago | 3 notes

Communities are collections of people, with desires and egos, so instead of worrying about community in terms of technical platform or UX Design, let’s focus on what makes people tick and want to participate in our online communities.

- Got a free hour? Watch Human-Centered Aspects of Community Management, a thought provoking video from Ning and Marc Siegel. (via speakeasycm)
Via SpeakeasyCM
8 months ago | 5 notes
Community Manager Quote of the Week: “Give a window into the experience; be a story portal.” - Emily Castor of Lyft. 
Emily spoke at the San Francisco Online Community Meetup last week and this quote really stood out to me. I love the idea of Community Manager as Story Portal.
What do you think? Would you like a regular feature of Community Manager Quotes every week?  

Community Manager Quote of the Week: “Give a window into the experience; be a story portal.” - Emily Castor of Lyft. 

Emily spoke at the San Francisco Online Community Meetup last week and this quote really stood out to me. I love the idea of Community Manager as Story Portal.

What do you think? Would you like a regular feature of Community Manager Quotes every week?  

10 months ago | 9 notes

ANDREW TEMAN: The Simple Secret To Effective Community Management

andrewteman:

For a good part of 2010, and for some part of 2011, I was in charge of the social media channels for Samuel Adams. And though I only spent a short time at the helm before moving onto Hill Holliday, I learned more about community management in this role than I had before or have since.

And I…

Yes to all of this, especially this part: 

Instead, hire smart people, and match those people by interest, to the brand communities they oversee. If you have a fashion brand, staff that community manager role with someone who genuinely loves fashion. Have an automotive brand? Get a car-nut in that community manager’s seat. Don’t waste your time looking for people with “community management experience”. Look for people who already have a voice and connection with the community, and the rest will be easy.

Via ANDREW TEMAN
1 year ago | 31 notes

My rules for Twittering are few: I tweet in basic English. I avoid abbreviations and ChatSpell. I go for complete sentences. I try to make my links worth a click. I am not above snark, no matter what I may have written in the past. I tweet my interests, including science and politics, as well as the movies. I try to keep links to stuff on my own site down to around 5 or 10%. I try to think twice before posting.

Via ThinkUp Blog
1 year ago | 115 notes

WHEN I SAW THE SOCIAL MEDIA CAMARADERIE BETWEEN BURGER KING AND JEEP:

whatshouldwecallsocialmedia:

Burger King:

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Jeep:

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Me:

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(h/t @cbaumgarten)

Via What Should We Call Social Media
1 year ago | 2 notes

Tumblr Draws a Distinction Between its Ads and Those of Google and Facebook

deancruse:

“If you like direct response ads, and blue links, and tired display ads, don’t talk to Tumblr.

But if you’re a creative who’s dying to get clients off their click addiction and do some truly great brand advertising, give Tumblr a call.

If you audience is on tumblr, this is something you should be looking into!

Via thinking 'bout string
1 year ago | 51 notes

Portray Kanye-type swagger (because we’re #1), but in a Will Smith way (approachable).

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The social media philosophy of a major American chain, according to a PowerPoint I saw on an employee’s laptop on a flight yesterday. (via megangreenwell)

OHMYGOD.

(via annfriedman)

Oh, I want to know what chain this is sooooo badly. Any gueses?

Via
1 year ago | 1 note

Wriding: The Power of Aww

wriding:

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What drives social media at the Monterey Bay Aquarium? There are plenty of things—like our animals, exhibits, events, and conservation efforts.

But more than anything else, it’s the power of Aww.

What’s Aww? It’s nothing less than the universal currency of social media. You…

Aww definitely works for the Monterey Bay Aquarium, but almost all brands can incorporate some Aww now and then. 

Via Wriding
1 year ago | 4 notes

WHEN I SAW BURGER KING’S TWITTER THIS MORNING

socialmediaproblems:

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Yeah, I would not have wanted to be their social media manager today. Yikes. How do you start to damage control that?

Via I Work In Social Media
1 year ago | 6 notes

Parse.ly spiced up Web publisher analytics last year with its Dash service, and the startup is at it again with Friday’s release of a handy Glimpse dashboard overview feature. Glimpse is built for large displays and is designed to show editors the most crucial metrics that they should be watching. It’s a dense combination of information like views, shares, top referrers.

Via