Meetup Recap: SVForum 2/11/13 - Magnetic Content with Barry Feldman
Since relocating to the Bay Area, I’ve really thrown myself into the local social media meetup community. I take notes (and furiously tweet) at most of the meetups, but my take-aways mostly stay there… on paper and twitter feed. At a recent meetup, I realized… I should be blogging these! I’ll be going back through the last couple months of meetups as time allows, and blogging my future ones, too. Hopefully, my readers will enjoy reading about the lessons I’ve learned at these great sessions.
Meetup Group: SVForum Marketing and Social Media SIG
Meetup Title: Magnetic Content: Transform Your Website Into a Customer Attraction Force Field
Speaker: Barry Feldman, Feldman Creative
Barry is an energetic and engaging speaker and writer who, in addition to the content on his own sites, writes for many of the major social media blogs, including Social Media Today, Social Media Examiner, CopyBlogger, and Slideshare. Chances are, if you read about content marketing regularly, you’ve read something by Barry.
He believes that, as content marketing moves forward, there will less need for sales and more need for marketing. It makes sense, and he adds that we now “like to buy; we don’t like to be sold to.”
Barry condenses the definition of content marketing into pretty simple and accurate terms. Content Marketing is Proactively Answering Questions. And your website has to be the hub of your marketing efforts.
Barry’s developed what he believes are 7 key steps to great, magnetic, content marketing.
- Define your objective - what actions you want your customers to take.
- Determine what the buyers need/want to know. LISTEN.
- Create a content plan.
- Put together a content creation team. Mix of internal and external, mix of talents (writing, video, sales, help desk).
- Get your digital ducks in a row.
- Promote what you publish
- Measure - Metrics tell you what is and is not working.
Barry’s take away mnemonic for Magnetic Content is COM: