Crystal Coleman - Social Media Specialist in the Bay Area. Fan of the arts and crafting. Looking for the perfect opportunity.

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2 years ago | 4 notes

Using Pinterest for Business - Social Media Examiner

The most comprehensive article I’ve seen so far.

#5: Etiquette

Be mindful of pin etiquette as outlined by Pinterest: be nice, credit your sources, avoid self-promotion, report objectionable content and tell them how they’re doing.

Brian Honigman has some pointers regarding etiquette for brands: by sharing images and videos from other industry-related user’s boards, you will “keep your profile community-based and not just a promotion center for your assets and products. Repin and like other content that suits your community, which will help strengthen your reach in the long-term.”

#6: Focus Group

Pinterest users’ likes and interests are easily viewable for all to see. Lauren Drell points out that with millions of people using Pinterest to keep track of objects “they love, places they enjoy, foods they devour and things that inspire them” that marketers can use Pinterest as a focus group.

She suggests you look at the pinners who follow your brand and see what they’re pinning and who else they’re following. “They’re volunteering a lot of information about their interests, passions, dreams and sense of humor in a more natural way on Pinterest than they would on, say, a survey or even on Facebook, where they have to manually enter ‘sarcasm’ or ‘travel’ as an interest. Use this information to your advantage to glean insights about your target consumers.

2 years ago | 2 notes

Five Pinterest Best Practices for Nonprofits

If your nonprofit has yet to start using Pinterest, then hopefully new data released for January 2012 illuminating that Pinterest now drives more referral traffic than Google+, YouTube, and LinkedIn combined will motivate you to start pinning – or at the very least to sign up and reserve your first choice of usernames (hint, hint!). To get started, here’s a step-by-step tutorial for nonprofits and a list of nonprofits already using Pinterest effectively.

I currently follow a little over 300 nonprofits on Pinterest (pinterest.com/nonprofitorgs). My first impression is that 20% or so instinctively get it. Their content is good. They aren’t cluttering Pinterest with boring photos and seemingly endless marketing pitches. Pinterest definitely requires more subtly and creativity to build and maintain a following. That said, for those of you ready to take your pinning to the next level, I have listed five best practices below.

The best guide I’ve seen so far for Best Pinterst Practices. Regular businesses can follow this, too!

2 years ago

Pinterest: How Do U.S. and UK Users Compare? [INFOGRAPHIC]

Pinterest: How Do U.S. and UK Users Compare? [INFOGRAPHIC]
If you’ve spent any time on Pinterest, the hottest new social network since sliced bread, you might have noticed its popularity among certain demographics — namely, women who are into fashion, weddings, home decor and puppies. But some data compiled by Visual.ly sheds light on the interesting…

The majority of UK users are males, interested in venture capital and blogging resources and services. Really interesting and a good reminder to think about your international audiences when choosing platforms for promotion.