Crystal Coleman

Social Media Marketing in 10 Minutes a Day

saidbylaura:

    

Let me first say, I’m not suggesting you spend only 10 minutes a day on your social media marketing.  In fact, I’m not even entirely suggesting that you execute your social media marketing plan all on your own.  A full time dedicated SM marketer or even a consultant to help you strategize and build your foundation should be an essential part of your budget. But let’s assume you are bootstrappin’ it and are determined to tackel a social media marketing plan with the few minutes you can invest each day.  Here are my tips for maximizing those 10 minutes.

1) Schedule Your Tweets:

Sign up for a Twitter client that allows you to schedule tweets, such as HootSuite or Tweetdeck.  By utilizing your ten minutes to schedule tweets and updates throughout the day you will be able to reach more of your followers than just those that happen to be online when you are updating.  Most of these clients will also allow push notification to multiple platforms which will save time.  Simply write out one update and push to all your platforms, easy!

2) Spice Up Your Blog Posts:

Try recording video blogs every so often.  People are more likely to watch short videos than to read blog posts and videos can be created faster than your average written blog post.  No need for fancy video equipment either, using your laptop webcam and a software like iMovie is more than sufficient.  A video blog also has the added benefit of extending the range of your online presence because you can not only service the link to Twitter and Facebook but you can also post on video sharing sites like YouTube and Vimeo.  This will help diversify your outreach and increase the likelihood of people re-sharing your content, which is basically them executing your marketing and awareness campaigns for you!

3) Set Aside Time Specifically For Responding To People:

One of the main suggestions I make to clients who want to have a more engaged follower/fan bases is to not just talk at them but converse with them.  Check your @replies for mentions on Twitter and respond to those people acknowledging that you heard them or thank them for their nice recommendations of your services to their followers.  If they have a compliant, respond that you will look into it and then follow up with a solution.  Should someone on Facebook share a link that you posted, a quick thank you email that will take you seconds will go a long way.  Run a quick search on Twitter using your business name or key words associated with your industry and look for tweets that you can respond to. Perhaps someone is experiencing a problem that you can offer a solution for.  This is a real opportunity to not only build an engaged following but to secure future recommendations and business opportunities.

And there you go! Three easy ways to make the most of those precious minutes to cultivate your social media marketing strategy.  

Do you have any other tips you would share? If so, let me know in the comments.

 Really clever and concise breakdown.