Got a Crisis? Get a Social Mindset.
This morning while reading the news, I came across a tragic story about another bus crash, this one in Virginia. The headline read, “Company in Fatal Bus Crash Often Cited.” The lead of the AP story read, “The company that operates the bus that overturned on a Virginia highway, killing four and injuring several others early Tuesday, has been involved in several accidents over the last two years.” It seems the company (Sky Express) has been cited for 17 unsafe driving violations since 2009, three of them classified as serious. The federal government has since shut the company down, according to the New York Times. Does Sky Express have a potential crisis on its hands?