If your nonprofit has yet to start using Pinterest, then hopefully new data released for January 2012 illuminating that Pinterest now drives more referral traffic than Google+, YouTube, and LinkedIn combined will motivate you to start pinning – or at the very least to sign up and reserve your first choice of usernames (hint, hint!). To get started, here’s a step-by-step tutorial for nonprofits and a list of nonprofits already using Pinterest effectively.
I currently follow a little over 300 nonprofits on Pinterest (pinterest.com/nonprofitorgs). My first impression is that 20% or so instinctively get it. Their content is good. They aren’t cluttering Pinterest with boring photos and seemingly endless marketing pitches. Pinterest definitely requires more subtly and creativity to build and maintain a following. That said, for those of you ready to take your pinning to the next level, I have listed five best practices below.
The best guide I’ve seen so far for Best Pinterst Practices. Regular businesses can follow this, too!