So Your Boss Wants You to Try Pinterest - Sally Lawton at Persephone Magazine
From Sally Lawton at Persephone Magazine:
Do you do online marketing? Is your boss constantly asking you to get on board with the latest, greatest social media? Does your company actually have a Google+ page? Is Pinterest next on your boss’ list of things-that-will-make-your-crap-popular? Excellent. Follow me and let’s discover how everything social media is here to make us buy things and save our e-commerce hides.
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In case you haven’t figured out from Facebook’s IPO, everything you do online is about making other people money. Even creating a fun pinboard of a few things you like. Last week, Mashable reported that Pinterest drives more traffic than Google+, YouTube, and LinkedIn combined. What’s more, Pinterest leans heavily toward women 25-34, so if your brand sells to that segment of the population, Pinterest might just might make you money.
