The 2012 Edelman Trust Barometer…found that regular rank-and-file company employees have more credibility than executives. —
To the customer, you ARE the brand. Even more data building the case for Community Managers - I consider it an objective of mine to get fellow employees engaged online and sharing all the awesome things that are happening at Schoology.
Full article: http://branderati.com/want-to-find-brand-ambassadors-start-with-your-employees/
Communities are collections of people, with desires and egos, so instead of worrying about community in terms of technical platform or UX Design, let’s focus on what makes people tick and want to participate in our online communities. — Got a free hour? Watch Human-Centered Aspects of Community Management, a thought provoking video from Ning and Marc Siegel. (via speakeasycm)
The Community Manager now sits at the intersection of the corporate marketing team and the target audience. This is a unique position that helps companies understand exactly what their consumers want and how to use this knowledge to provide content that forms a lasting relationship with those consumers. —
The Community Manager Is Now The Editor In Chief by Matthew Myers (via speakeasycm)
I think Community Manager is quickly evolving to be one skill set in a well-rounded employee. Every company has different needs in a Community Manager, so there’s no set job description for the role.
They’re a problem for us all, Jay.
Community Manager Quote of the Week:
You can’t have a tribe without a leader and you can’t be a leader without a tribe. - Seth Godin, Tribes
Your community needs you, but you should need your community just as much. What are you doing to show your community how much you appreciate them?
Community Manager Quote of the Week: “Give a window into the experience; be a story portal.” - Emily Castor of Lyft.
Emily spoke at the San Francisco Online Community Meetup last week and this quote really stood out to me. I love the idea of Community Manager as Story Portal.
What do you think? Would you like a regular feature of Community Manager Quotes every week?
ANDREW TEMAN: The Simple Secret To Effective Community Management -
For a good part of 2010, and for some part of 2011, I was in charge of the social media channels for Samuel Adams. And though I only spent a short time at the helm before moving onto Hill Holliday, I learned more about community management in this role than I had before or have since.
Yes to all of this, especially this part:
Instead, hire smart people, and match those people by interest, to the brand communities they oversee. If you have a fashion brand, staff that community manager role with someone who genuinely loves fashion. Have an automotive brand? Get a car-nut in that community manager’s seat. Don’t waste your time looking for people with “community management experience”. Look for people who already have a voice and connection with the community, and the rest will be easy.
My rules for Twittering are few: I tweet in basic English. I avoid abbreviations and ChatSpell. I go for complete sentences. I try to make my links worth a click. I am not above snark, no matter what I may have written in the past. I tweet my interests, including science and politics, as well as the movies. I try to keep links to stuff on my own site down to around 5 or 10%. I try to think twice before posting. — Tweet! Tweet! Tweet! - Roger Ebert’s Journal (via thinkupapp)
Thanks so much @thatgirlcrystal for using my Hero Phone photo.
(via Leveraging social media for admins)
Thanks to you, JD, for creating such an awesome visual and making it available for use via a Creative Commons license!