February 2012
14 posts
5 tags
So Your Boss Wants You to Try Pinterest - Sally... →
From Sally Lawton at Persephone Magazine:
Do you do online marketing? Is your boss constantly asking you to get on board with the latest, greatest social media? Does your company actually have a Google+ page? Is Pinterest next on your boss’ list of things-that-will-make-your-crap-popular? Excellent. Follow me and let’s discover how everything social media is here to make us buy things and save...
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[Persephone Magazine] Positivity Challenge Week 7:... →
persephonemag:
From the article:
Now, we’re not talking about terrible job situations where you’re being harassed and dreading going to work every day and making yourself psychosomatically ill. That’s a whole different can of worms. Some of these tips might help, but if your job situation is really abusive, the only thing that can help is putting your all into getting yourself out of there as...
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Socially Acceptable: The Future of Sharing on... →
Users of social networks are getting tired of sharing — but that doesn’t mean sharing is on the decline. A new study analyzes sharing behaviors on Facebook, Twitter and Google+ and makes predictions for the future of sharing.
Digital agency Beyond released the study for Social…
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How Whitney Houston News Broke — and Exploded — on... →
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[Persephone Magazine] Positivity Challenge Week 6:... →
We’re a month into our Positivity Challenge and I think this week is a good time to check in and see how everyone’s doing. One of the greatest things that happens when you are more mindful about positivity is that you find the positivity comes back to you. Call it karma, the three-fold return law, coincidence, whatever you like…it happens. I’d like to share a couple of ways it’s returned to...
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[Persephone Magazine] Positivity Challenge Week 5:... →
So there you are, you’re doing great with this positivity thing. Or your new fitness routine. Or your job search. Things are going great and you’re feeling really great and then BLAM! The world dumps on you. You get an injury, you’re out sick for a week, you don’t get that promotion, your boyfriend is being a jerk, your mom is being a nag, your hair looks terrible and nothing fits right and your...
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Facebook Timeline for Brands Coming Later This...
socialmediacuts:
http://bit.ly/wSTEEF
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"The Social Media Breakup" →
headovr6inheels:
Many relationships end at some point. For the most part, consumers’ reasons for leaving a relationship is based around a brands inability to deliver on expectations.
This study came out about a year ago, but always good to beep in mind. Why are customers following you? How can you deliver?
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[Persephone Magazine] Positivity Challenge Week 4:... →
“You have beautiful hair.”
I almost had to look behind myself to see who the cashier was talking to. It couldn’t have been me. I barely finished drying it and just stuck it up in a ponytail in the morning and hadn’t taken it out since. My bangs were sure to be oily (from my huge forehead) and my roots were starting to come in. But she was, in fact, talking to me. And it brought a huge smile to...
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Pinterest: How Do U.S. and UK Users Compare?... →
If you’ve spent any time on Pinterest, the hottest new social network since sliced bread, you might have noticed its popularity among certain demographics — namely, women who are into fashion, weddings, home decor and puppies. But some data compiled by Visual.ly sheds light on the interesting…
The majority of UK users are males, interested in venture capital and blogging...
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[Persephone Magazine] Positivity Challenge Week 3:... →
Two weeks in… How are we doing? Have you been working on your empathy and making your black lists? This week’s challenge might be another tricky one because it deals with unconscious behaviors. Don’t worry, next week will be a fun one!
An interesting quote about Automatic Apologizing has been floating around tumblr recently (although, of course, now that I want to credit it, I can’t find...
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[Persephone Magazine] Positivity Challenge Week 2:... →
Welcome back! This week, we’re going to tackle a topic that a few commenters brought up in the last Challenge.
Erika: “I’ve found that blog[s] typically have contributed to my cynicism and decreased empathy towards people. I tend to read many political blogs and or celeb gossip blogs, which inherently make me hate the world most of the time.”
CGMcBG: “I struggle with this also. I stopped...
January 2012
2 posts
8 tags
[Persephone Magazine] Positivity Challenge Week 1:... →
Well, 2012 is finally here. The year of the end of the world, or just when the Mayans got tired of making calendars. Rick Santorum wants to take away your birth control. It’s prime Seasonal Affective Disorder time. Kim Gordon and Thurston Moore have split. Almost every country in the world is going through a financial crisis. There’s a chance that the November elections will have a very, very...
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12 Critical Elements Every Homepage Must Have →
visualoop:
Via
December 2011
8 posts
7 tags
Growing Up and Getting Social: Advice on a Career...
zcollins-prgirl:
Hello TumblrBots,
I had the chance to interview a series of PR/Communication Guru Ladies.
Last Week, November 23, 2011, I interviewed two lovely ladies from Everywhere, LLC. I interviewed Briton Edwards & Danica Kombol last week on Digital Sisterhood Radio. Here is the link to the radio interview. Both women had a lot of information to share with all kinds of...
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ALG Social Media: Protecting Your Identity in the... →
algsocialmedia:
The last time that I signed up for an online service, I was asked to set a password and then given four options for reminder questions:
What is your mother’s maiden name?
What was your high school mascot?
What was your first car?
Who is your favorite actor?
The problem is, if I am…
Some really interesting points and suggestions in this article.
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Print Publishers Cultivate Mobile Presence →
visualoop:
Via
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Mashable HQ: Tumblr Fashion Director Leaving... →
mashable:
In September, we asked you about the controversy surrounding Tumblr’s New York Fashion Week bloggers and sponsorship of Tumblr pages during Fashion Week. You started a great discussion about Tumblr’s decisions, and we’d like to ask a follow-up.
Tumblr Fashion Director Rich Tong is
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Telecommuting > Pay Raise (Well, sort of)
betsy-pr:
Note to self: Change your contacts more often and don’t study in the dark.
This morning I woke up with the worst red eye. I don’t think it was an infection but more like a serious irritation. I’ve been really straining my vision lately by wearing my contacts all day and studying at night for my GRE (which is next week). Hopefully I can afford a pair of glasses when my newly elected...
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I See Them Trollin’… →
persephonemag:
Just the other day, my husband emailed me a link to an awesome zombie fighting/apocalypse emergency kit that was all rolled into one kick-ass shotgun. As I looked over the pictures and technical descriptions, I thought that this was fantastic! Then I read the comments and within mere seconds, the viciousness of the internet was unleashed.
Read more at Persephone Magazine
...
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Rob Townsend: Social Media Advent Tips: 1st... →
rob-townsend:
#SMadvent
New to Social Media?
Try it out for personal use first, to get a feel for it. Set up a Twitter account and start tweeting. Get on Facebook and catch up with friends. And encourage your staff to do the same. Once you get your head round it, then start thinking about how you…
Such a great concept! Definitely following the #SMadvent tag!
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[Visual Alliance Media] Anthony Weiner and the... →
Celebrities and Politicians are popular targets for online hacking and smear campaigns, but sometimes the “hack” involves less code-cracking and more forgetting basic online safety precautions. The unfolding story of WeinerGate is a key example of this.
Bringing over some of my older posts that I didn’t add over here before. This one was, of course, updated after Weiner came clean.
August 2011
10 posts
9 tags
What The Facebook Like Button Looks Like Around...
jeremieaubert:
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Foursquare Adds Events →
byronnewmedia:
Foursquare (the location based Social Network) has added an Events function to the mix.
It’s one of the most common check-ins on foursquare: you head off to a movie theater, check in, and type in ‘Harry Potter’ to tell people what you’re seeing. Or check in to a stadium and shout ‘Patriots game’ or ‘Lady Gaga concert.’ Sometimes, people will even create a new venue, like ‘U2 at...
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Social Media and Morton's Steakhouse →
ycopfiles:
This is a fantastic true story of customer service and social media mastery done to perfection, just like their fine steaks. For the small cost of a delicious meal, Morton’s Steakhouse has received thousands of dollars of free publicity, and millions of dollars worth of good-will. Who can top that?
The title of this piece is “The Greatest Customer Service Story Ever...
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Info-Graphic: Social Media Analytics →
This is a really great infographic giving a primer on Analytics. ROI is a hugely difficult thing to measure in Social Media, but something the big bosses always want to see. The tools mentioned here make it easy.
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Marketing Handy: FACEBOOK -It's frustrating →
mhandy1:
Exhibit A
Exhibit B
Notice anything missing… Maybe you dont use Facebook or share much there but there is… That thing is attribution!
Facebook is, seemingly, penalizing great content in the most recent network change. Until recently hitting share on great content would result in dual…
Click through for the whole post.
Facebook is extremely inconsistent with its...
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How to: know when to use photos from social media →
soupsoup:
Privacy issues, copyright law and the ethics of publishing photographs and videos from Facebook, Twitter and YouTube by Sarah Marshall
The article focuses primarily on UK regulations, but it’s a great primer for all social media managers and journalists on the basics of using photos from the internet. Flickr makes it very easy to look through Creative Commons licensed...
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How to Lose a Fan in 10 Days
hub81:
Numerous articles abound focusing on specific strategies for driving engagement and increasing revenue. Oftentimes, these helpful forms of content focus on the steps necessary to accomplish a unique set of objectives. Allow us to take the alternative route and offer a collection of equally important “what not to do’s” and marcom “no no’s”:
Day 1
Forgetting to say hello.
Clients are...
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12 Incredible Internet Activists Changing the... →
Celebrating yesterday’s World Humanitarian Day. This list only touches the surface of the amount of people using Social Media for Social Good.
June 2011
8 posts
2 tags
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Chatty Chat: One-second social media strategy
vancasavant:
Me: Yeah, I’m just going to say it. I’m so over social media. Tech Friend: Are you over social media, like I’m over SEO? Me: Probably. Tech Friend: I hear you. It’s so intertwined into EVERYTHING. Me: I like how our social media specialist put it. It’s just a wheel on the car, and the car isn’t going to move forward if you don’t have the other wheels in...
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“It’s like a hallway conversation at a good conference. The hallway conversations...”
– Mitch Wagner on the usefulness of Social Media
I like it! A great quote and a useful simile for SM
(via sporthappens)
Love this!
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Social Media Marketing in 10 Minutes a Day
saidbylaura:
Let me first say, I’m not suggesting you spend only 10 minutes a day on your social media marketing. In fact, I’m not even entirely suggesting that you execute your social media marketing plan all on your own. A full time dedicated SM marketer or even a consultant to help you strategize and build your foundation should be an essential part of your budget. But let’s assume...
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[Visual Alliance Media] Social Media and Stocks... →
LinkedIn made a big splash in the stock market recently as the first big social media to go public. By the end of the professional site’s first day of trading, stock prices had more than doubled, inching over $100 a share. By the looks of things, LinkedIn won’t be the last social media site going public this year.
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Got a Crisis? Get a Social Mindset. →
This morning while reading the news, I came across a tragic story about another bus crash, this one in Virginia. The headline read, “Company in Fatal Bus Crash Often Cited.” The lead of the AP story read, “The company that operates the bus that overturned on a Virginia highway, killing four and injuring several others early Tuesday, has been involved in several accidents over...
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[Visual Alliance Media] Drudge Report is a bigger... →
According to a study released today by the Pew Research Center, news aggregation site The Drudge Report sends more traffic to the major news organizations than both Facebook and Twitter. In fact, it’s second only to Google. Why is Drudge such a primary source and what can you take away from this study?
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[Visual Alliance Media] Anthony Weiner and the... →
Celebrities and Politicians are popular targets for online hacking and smear campaigns, but sometimes the “hack” involves less code-cracking and more forgetting basic online safety precautions. The unfolding story of WeinerGate is a key example of this.
…
A routine security bug isn’t a big enough story for most of the media, however, leading papers like the New York Times to instead...
May 2011
15 posts
3 tags
When Social Media is Used for Good: Can it Change... →
myvirtualplatform:
Published by Author Holly Matheson on Technorati - May 12, 2011
Alaina Giordano’s story first came to my attention last week in the same way that it came to many others: Facebook. Alaina lives just one town away from me in Durham, NC, so I have tracked her story over the course of the past week. But hers was not just any story - it was a public outreach for help that has...
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Why is the reddit community so kind compared to... →
fuckyeahsynesthesia:
Why is the reddit community so kind compared to 4chan or YouTube comments?!! Even Facebook comments aren’t often as compassionate as reddit comments.
I admit, though, I’m new to reddit, but the level of community in it is simply incredible.
Citing Michael Wesch, hatred as a public performance in internet dialogue is bred from anonymity, physical distance, and rare and...
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socially-acceptable answered your question: Honor Thy Mother Through Social Media
Absolutely, the only problem is getting my mom on Facebook - or to remember her password!!
Good point! My husband actually ended up setting one up for his mom under a pseudonym - she was worried people would find her, but wanted to be on to see our pictures and updates.
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Why I Don't Like Your Brand on Facebook Brian... →
ksaim:
Great article about brands joining Facebook and some guidance towards the right way to ask your target to “like” you.
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Wordpress.com about to hit 20 million blogs.... →
visualoop:
Via
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The 7 Types Of People to Avoid In Social Media →
I wouldn’t necessarily agree with everything in the linked article, but some of it is worth a read.
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[Visual Alliance Media] Facebook Launches Page... →
Facebook has really been making a big push with their pages and events recently, possibly to make the service even more attractive to businesses. Check out this How To and Why of its latest useful feature.
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